Emile Coue` was born in 1857. He was a brilliant student who finished pharmacy school in 1882. When give medicine to people, he would praise the medicine for some and say nothing about its effectiveness to others. He found that those people who bought the medicine with the added praises of the medicine’s effectiveness did much better than the others using the same medications.

Coue`’s wife, Nancy Lemorine, studied under Liebault and Bernheim and became a part of the Nancy School of Hypnosis. Coue` was the founder of the School of Psychology Applied of Nancy.

Coue` discovered the power of the imagination and self suggestion (autosuggestion) for good or bad. He believed that by use of one’s the inner resources and imagination could help a person improve his/her life; physically, mentally and spiritually. He taught people autosuggestion and his favorite phrase was, "Day by day, in every way, I am getting better and better." His methods were based on two principles: (1) when willpower and imagination come into conflict, the power of imagination wins out. (2) imagination can be trained more rapidly than willpower. [Richard Copeland, How to Hypnotized Yourself and Others, New York, Barnes and Nobles, 1982, p50] He had great success in Europe, but not in America. In America he was criticized by the media and therefor putting doubt in people’s mind as to the effective of his methods. It is too bad that he did not get more support in America because it resulted in America’s lose. He words did not fall completely on deaf ears because some modern day advocates of Coue's "Positive Thinking" are Norman Vincent Peale, Robert Schuler, Carl Simonton, Bernie Siegel and a host of others. Emile Coue` did in 1926.

METHOD OF EMILE COUE`: DR. MILAN MILADINOVIC (For more information on Emile Coue` to include Self Mastery Through Conscious Autosuggestion, written in 1922 go to Dr. Miladinovic’s website: http://www.emilecoue.com/

THE CONSCIOUS ONE AND THE UNCONSCIOUS ONE: ["The life of the man is determined by his thought " Marc Aurele " Supervise especially your thoughts, because it is they which determine your life "Old Testament] It is the spirit which creates happiness and the suffering, and it is inside oneself that resides the capacity to find the path of peace with oneself. Our thoughts and our acts which result from this work the world in which we live. What always arrives in its own life is only the realization of its own thoughts. It is not the life which assembles for the man, misfortunes and losses, but the way in which it thinks and reacts. That which does not believe in its own potentials of achievements, thus put forward negative thoughts which will work against him. It thus causes a force of failure instead of success. Distress instead of happiness. When this thought or a similar cost constantly, that becomes a practice and, to an event corresponds a continuation. " All is possible with that which believes ". (Bible-Mark 9.23).

It is necessary to know that there exists in us two individuals absolutely distinct one from the other: the conscious one and the unconscious one. While the conscious one has a very inaccurate memory and is reasoning and discriminating, the unconscious one or subconscious on the contrary is equipped with a memory complete, impeccable, which records without our knowledge the least events and facts of our existence, since our birth. Moreover, it accepts without reasoning all that one says to him. It is like the ground which makes germinate and push the ryegrass as well as corn. Not only it governs the functions of our organization, but it also chairs the achievement of all our actions, whatever they are. It is the reflection of our imagination and nourishes itself some.

From a medical point of view, this method DOES NOT REPLACE the therapeutic medical one, it accompanies it and makes only SERVE it. Indeed, the objection usually made with the placebo effect is that, where there is lesion, the autosuggestion could not be enough to make it disappear. But this, Coue` answers: " It should be considered that, in any disease, there are two of them: the true disease to which we will give the coefficient 1 and, the psychic disease which comes to be grafted on the first, whose coefficient will be able to vary from 1 to 5, 10 and even more according to the traumatism ". Thus, the autosuggestion which starts imagination initially will make disappear the psychic disease and obtain an improvement all the more spectacular since its coefficient will have been significant in the particular case observed. After what, it will extend to the improvement from the consequences and the symptoms from the " True " disease.

Medical checks made on patients having practiced method COUE’, showed that the organic lesions, though always present, did not have any more the same effects, in terms of suffering or incapacity. We also know all in our entourage, of the people whose state suddenly worsened after an examination having diagnosed a disease of which it suspected pas.C' is only the autosuggestion and negative imagination suddenly seized them and plunged them in the anguish. They can go on the way of the cure only if the processing which is applied to them, included/understood and accepted, can declancher in contrary direction a positive autosuggestion, accompanied by multisensorielle mental imagery of cure. After having quoted of many cases of cure by the conscious autosuggestion, Emile COUE explains: " the unconscious one repairs what is reparable and, sometimes, if the repair of certain lesions is not possible, it determines in the organization a compensation such They can go on the way of the cure only if the processing which is applied to them," the unconscious one repairs what is reparable and, sometimes, if the repair of certain lesions is not possible, it determines in the organization a compensation such, that the patient, while preserving his lesions, saw as if it did not have any ".

The AUTOSUGGESTION is a force which we have as of the birth. This force with a very great power of realization. It makes it possible to replace the old mental diagrams of blockings, fears, fear, by new mental diagrams, controlled, positive, to thus find a great self-confidence and in its own potential of realization. One is able to do or make a success of something, if one believes oneself about it able. This is a natural law. The expression: " I can ", will act on your capacities, exactly as when you press on a switch and that at once the light ignites. On the other hand, if there is not self-confidence and faith in the wished realization, one will have little chance to reach the least result. According to the observations of Emile COUE`, there is always a causal relationship between an event and what we unconsciously think. As we can note it, our conscious forces to which we usually address ourselves, are very limited and quickly exhausted. On the other hand, our unconscious forces are almost inexhaustible.


1. IT IS NOT THE WILL BUT THE IMAGINATION WHICH IS THE PRINCIPAL FORCE IN THE HUMAN BEING. Cou1 always repeated that, at the time of the conscious autosuggestion, i.e., the establishment of an idea in oneself by oneself, one did not have to in no case to use its will. You do not tell history! If our unconscious is the source of many evils, it can also support their cure. But attention, if you have 40!c fever, especially do not tell you that you are well, because your conscious and your unconscious would enter then in duality. However, each time that there is conflict between imagination and the will, it is always the imagination which carries it, and in this case, not only we do not do what we want, but we make the opposite precisely. And, more we carry out voluntary efforts, more we make the opposite of what we want.

2. IMAGINATION IT IS MORE POWERFUL THAN THE WILL. Emile Coue` highlighted the importance of imagination like starting point of the human behavior. Our imagination is, when it is controlled and guided, noblest faculty in the human being. All that was created by men on our ground is the fruit of imagination. All was thought, imagined before being created. It is advisable thus to implement this faculty and to enable him to impregnate our deep being, our subconscious, which will be given the responsibility to transform into act what imagination programmed. It acts, obviously to imagine the events to come in the field from what is reasonable. One would not thus know, is needed the statement, to make push back a cut leg or to gain with the lottery but if the impregnation of the subconscious is correctly carried out, by respecting the method, " you will be astonished to see occurring the thing which you thought. "

3. EACH ONE OF OUR THINKING TIGHTENS TO REALIZE. The thought is stronger than all other force, more powerful than the matter and than all the external conditions. It should be understood that the positive thoughts, such of healthy food, nourish and maintain the harmony in us and create forces of achievements. Conversely, the thoughts and passed negative generate: toxic waste, disharmony, discomfort, destruction. We are not victims, but simply of bad actors.

4. WHEN IMAGINATION AND THE WILL ARE IN FIGHT, IT IS ALWAYS THE IMAGINATION WHICH CARRIES IT, WITHOUT ANY EXCEPTION. Let us imagine for example by ground, board a four meters length and 20 cm broad. It is very easy for us to cross this board. But, if we pose this board above a chasm, our imagination will already see us slipping, going to side and falling into the chasm. Despite everything our efforts of will, we will not succeed in crossing the board.

5. WHEN THE WILL AND IMAGINATION ARE IN AGREEMENT, ONE SE MULTIPLIES BY THE OTHER. As soon as imagination and the will aim at the same aim, it results such a power and confidence from it from realization which any resistance will be overcome.

METHOD COUE` ON THE FIVE FOLLOWING PRINCIPLES: DOES A QUESTION NECESSARY AND TO DEFINE A AIM. Nothing go in your life? But did you wonder whether you had a aim? Because if you do not have any, how can you reach it? Initially learn how to create you aims. It is very significant, it is the only means of advancing. With condition of course that it is realizable. If not, there still, the unconscious one refuses. The questioning is thus necessary, through certain questions: " Why I do not advance? ", " I do live well? " So not, ask you why and seek to determine what you can do to change your life. If that does not go, give you the right to say it, but it is also necessary to have the will to include/understand why you are not well. It is useless and sterile to veil the face. " In any situation, even dramatic, there is always a positive side. It is necessary to cease being afraid and finding self-confidence. Thus the Coue` method is an invaluable help for the patient as for the doctor.

1. FEAR OF THE CHANGE: one of the large obstacles to the blooming of oneself and the achievement of its major aspirations, it is the fear of the change, new, the unknown, happiness too. This fear appears, amongst other things, by the attachment which we can have in the living conditions which are ours today, even if they are negative. We are attached to our manner of living, even if it is made painful by the anguish or the feeling of insulation because we identify the conditions of our existence with the existence itself. We take pleasure in our problem or our disease and often await others that they regulate in our place our problem. The psychoanalysts determined that sometimes, the origin of this fear often finds its base under the conditions traumatisantes of the birth. (no desired Children, given up, maltreated). Whatever is the cause, it is necessary to transform with compassion and love this state of mind by autosuggestions which will make jump this blocking.

2. TO RELAX. The suggestions that one addresses oneself are much more effective when one is in a state of relaxation, because thus there is a random access to the unconscious one. The diaphragmatic technique of breathing makes grow the state of relieving by formulating alleviating words mentally: I feel calm... more and more calms...

3. TO THINK in the situation desired (realized) while making use of sensory impressions (visual images, directions, feelings tactile, odors), by putting at it the most details possible.

4. CONCRETIZATION of the mental images by a formulation of realization, success, initially MENTAL, then VERBAL, marked with semi-voice a score of time.

5. POSITIVE PAUSES DURING THE DAY, " it is done - that will come - I will have it - I will cure... " Especially not of doubt and not to await the result. It will come all alone, this in order not to make cerebral effort which will oppose the process.

6. TO DAILY MAINTAIN the result obtained as a practitioner the SUGGESTION Of MAINTENANCE: " EVERY DAYS, ALL POINTS OF VIEW, I GO BETTER AND BETTER ". It is the universally known formula to get well being and health pronounce this sentence 20 times, with low voice, morning and evening, in a state of relaxation, like a litany. Our subconscious is entirely reprogrammable by this simple positive sentence.


Book Review: This volume about Emile Coue` (1857-1926) and his work is really two books in one. These are: Self Mastery Through Conscious Auto-Suggestion by Emile Coue` and The Practice of Auto Suggestion by the Method of Emile Coue` by C. H. Brooks.

Emile Coue` (1857-1926) was a chemist who became a hypnotist. He was not satisfied with hetero-hypnosis. and so he evolved his method of conscious auto-suggestion as a simpler and more usable method of treatment. He treated thousands of people over a period of thirty years in his free clinic in Nancy.

Coue deduced the following laws from his experiments:

1. When the will and the imagination (unconscious) are antagonistic, it is always the imagination which wins, without exception.

2. In the conflict between the will and the imagination, the force of the imagination is in direct ratio to the square of the will.

3. When the will and the imagination are in agreement, one does not add to the other, but one is multiplied by the other.

4. The imagination can be directed.

Coue`'s method of directing the unconscious and the reasons behind the method are. in the reviews understanding. essentially as follows: He states that thoughts filling our mind tend to realize themselves; that when thoughts are dwelled upon, the mind tends to transform them into action. if it accepts them. "That whatever we think becomes true for us." In other words, if you can get a person to think and believe that they are getting better, they will do so. Secondly. he says that the imagination (unconscious) always dominates the will. If we try to control our actions through the use of our will, we shall fail, unless our will happens to be in agreement with out imagination. If we can control our thoughts, --our imagination then we can control our actions. Thus we should always try to think that we will be healthy rather than ill. happy rather than sad. and successful rather than a failure. The problem then is one of implanting the proper thoughts. Coue` says that it is impossible for the mind to accept two thoughts at the same time; that is a person is thinking two contradictory thoughts they will not be accepted. If, however, a person dwells upon one thought only, this thought will penetrate the unconscious and be acted upon.

In the practice of giving oneself beneficial suggestion, this problem of having two different thoughts simultaneously shows up in a lack of belief in the method or a lack of confidence in oneself; giving oneself a beneficial suggestion, but at the same time believing that it won't work. Thus, trying to get two opposing ideas into the unconscious at the Same time. Coue` found a simple way of overcoming this problem. It is to give oneself repeated verbal suggestions at such a high rate of speed that the conscious mind is only able to dwell on the act of repeating the suggestion. This enables the subconscious to receive and accept the beneficial suggestion, without having interfering critical thoughts block it. For example, in the case of pain such as is associated with arthritis, neuralgia, or asthma, Coue` has the patient repeat over and over, "It's going, it's going, it's going." This is done rapidly for a minute or two until the pain or other difficulty subsides. Moods and habits are controlled the same way -- by a rapid repetition of a phrase implying happiness or the desired condition.

Coue` repeatedly stresses that in order for auto-suggestion to work, efforts must not be made; the will must not be used. Beneficial phrases are to be given effortlessly; for to make efforts is to use the conscious mind or will.

Coue` didn't put his patients to "sleep" as he found it unnecessary and sometimes hard to do. After preliminary tests, such as the handclasp test, to demonstrate imagination and suggestion and will, he had his patients close their eyes and concentrate on his voice.

In his book Coue` explains his method and then shows how to go about preparing the patient, and the procedure for giving curative suggestions. He explains how suggestions work, and gives case histories as examples. Finally, he gives the phrase by which people are to cure themselves, Every day in every way, I am getting better and better," which is to be repeated twenty times every morning before rising and every night on going to bed. He considered the teaching of the use of this phrase to be his finest work.

The remainder of this first book includes chapters on education (the benefits of knowledge and the dangers of Coue`'s speech in treating various cases, many case histories, questions and answers, and thoughts and precepts as recorded by one of his students). Also, there are many testimonial letters from former patients and doctors who have used his methods.

The second book in this volume is written by an Englishman who studied Coue`'s method in the clinic at Nancy. Mr. Brooks first describes the clinic with scenes of crippled and inform people coming in on crutches, being treated in groups, and then later on the same day running footraces in his garden. Coue` had a gift for inspiring his patients and imparting confidence in their self-healing ability. Brooke describes the atmosphere that Coue` created at the clinic: "One might almost say that he tactfully teased some of his patients, giving them the idea that their ailment was absurd, and a little unworthy; that to be ill was a quaint but reprehensible weakness, which they should quickly get rid of. Indeed this denial of the dignity of disease is one of the characteristics of the place. It is gently ridiculed, its terrors are made to appear second-rate and its victims end by laughing at it."

Mr. Brooks gives Coue`'s method, explaining how it works and giving many cases. There is also a chapter on the children's clinic, which was run by Coue`'s assistant, Miss Kauffmant. Also, there is a further chapter on giving suggestions to children and pregnant women. Then, how it affects our actions and how it accepts or rejects our thoughts, will and suggestions. These chapters include discussions of Coue`'s Laws. This book, Better & Better Every Day, should appeal to a wide range of persons interested in hypnosis. It applies to a wide range of hypnotism's uses.